All course materials as well as bonus material is relevant to the Google Ads Course for media planner, sales professionals, agency owners, and brand managers.
Module 1: Course Intro
FREE PREVIEWModule 2: Introduction To Paid Search
Module 3 - Types Of Ads Delivered
Module 4 - How To Develop A Paid Search Strategy
Module 5: The Google Keyword Planner
FREE PREVIEWModule 6: Paid Search Campaign Structures
Module 7: Key Metrics To Measure Performance
Module 8: Next Steps For Developing Campaigns
Module 9: Reporting & Analytics In Paid Search
Module 10: Levers We Pull To Improve Performance
Module 11: Pricing & Cost Structure For Paid Search
Module 12: Google Ads Paid Search Audit
Module 13: Call Tracking & Lead Reporting
Module 14: Omnichannel Site Retargeting
Module 15a: Google Ads Insertion Order Template
Module 15b: Google Ads Insertion Order Template
Module 16: Sneak Peak Of Google Ads Platform (Live Case Study)
Module 17: Selling Google Ads & Paid Search
How To Build Powerful Google Ads Campaigns
FREE PREVIEWGoogle/Bing Ads – Campaign Set Up & Optimization Checklist
FREE PREVIEWCreative Ad Matrix - Omnichannel Advertising Campaigns
27 Paid Search Strategies
Omnichannel Marketing For Brands & Agencies
See how we internally at Propellant Media leverage our own creative ad matrix to create campaigns that include Google Ads, Microsoft Ads, Facebook, Instagram, LinkedIn, Programmatic, OTT Advertising and more.
If you are developing campaigns in Google Ads or Bing Ads, these are the most vital components in developing effective campaigns as well as optimizing your campaigns. Consider this an overall checklist for both campaign set up and optimizations.
Download our guide to effective omnichannel digital advertising and how to launch multi media plans and manage them effectively.