Course curriculum

  • 1

    Introduction To The Propellant Media Academy

    • Module 1 - Introduction To The Academy

  • 2

    Module 2 - How Geofencing & Programmatic Display Works

    • Module 2 - How Geofencing & Programmatic Display Works

  • 3

    Module 3 - All Tactics Beyond Geofencing

    • Module 3 - All Tactics Beyond Geofencing

  • 4

    Module 4 - Event Targeting

    • Module 4 - Event Targeting

  • 5

    Module 5 - Addressable Geofencing

    • Module 5 - Addressable Geofencing

  • 6

    Module 6 - Types of Creative

    • Module 6 - Types of Creative

  • 7

    Module 7 - Creative Best Practices

    • Module 7 - Creative Best Practices

  • 8

    Module 8 - Programmatic Pre Roll Video

    • Module 8 - Programmatic Video

  • 9

    Module 9 - The World Of OTT Advertising

    • Module 9 - The World of OTT Advertising

  • 10

    Module 10 - Customer Journey Mapping

    • Module 10 - Customer Journey Mapping

  • 11

    Module 12 - Estimating Impressions & Reach 1A

    • Module 12 - Estimating Impressions & Reach For Geofencing & Programmatic Display

  • 12

    Module 12 - Estimating Impressions & Reach 1B

    • Module 12 - Estimating Impressions & Reach 1b

  • 13

    Module 13 - Measuring Success In Programmatic & Geofencing

    • Module 13 - Measuring Success In Programmatic & Geofencing

  • 14

    Module 14 - Conversion Zone Tracking

    • Module 14 - Conversion Zone Tracking

  • 15

    Module 15 - Geo Conversion Lift Reporting

    • Module 15 - Geo Conversion Lift Reporting

  • 16

    Module 16 - Analytics & Reporting 1A

    • Module 16 - Analytics & Reporting 1a

  • 17

    Module 16 - Analytics & Reporting 1B

    • Module 16 - Analytics & Reporting 1b

  • 18

    Module 17 - Google Analytics Measurement

    • Module 17 - Google Analytics Measurement

  • 19

    Module 18 - Advanced Strategy In Programmatic Display & Geofencing

    • Module 18 - Advanced Strategy In Programmatic & Geofencing