Course curriculum

  • 1

    How To Navigate The Academy

    • Navigating The Academy - Webinar For White Label Partners

  • 2

    Programmatic Display Advertising For Brands & Agencies

    • Module 1 - Introduction To The Academy

    • Module 2 - How Geofencing & Programmatic Display Works

    • Module 3 - All Tactics Beyond Geofencing

    • Module 4 - Event Targeting

    • Module 5 - Addressable Geofencing

    • Module 6 - Types of Creative

    • Module 7 - Creative Best Practices

    • Module 8 - Programmatic Video

    • Module 9 - The World of OTT Advertising

    • Module 10 - Customer Journey Mapping

    • Module 11 - Intent vs Demographic Targeting

    • Module 12 - Estimating Impressions & Reach For Geofencing & Programmatic Display

    • Module 12 - Estimating Impressions & Reach 1b

    • Module 13 - Measuring Success In Programmatic & Geofencing

    • Module 14 - Conversion Zone Tracking

    • Module 15 - Geo Conversion Lift Reporting

    • Module 16 - Analytics & Reporting 1a

    • Module 16 - Analytics & Reporting 1b

    • Module 17 - Google Analytics Measurement

    • Module 18 - Advanced Strategy In Programmatic & Geofencing